Embeddedness-Plus: Combining Embedded Librarianship with Direct Marketing to Underserved Groups

Sunday, June 28, 2015 -
3:00pm to 4:00pm

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Speaker: Lorelei Rutledge, Assistant Librarian, Research and Information Services, University of Utah
Speaker: Sarah LeMire, First Year Experience and Outreach Librarian, Texas A&M University Libraries

Are you interested in pumping up your library’s outreach program to reach even more students? Come learn about a large western university’s “embeddedness-plus” outreach model, which focuses on providing customized outreach to diverse patrons who may be missed in traditional outreach campaigns. We will describe our strategies and suggest how other libraries can identify demographic groups to whom they want to provide outreach and create similar customized outreach programs.

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Included with conference registration
Session Materials: 
Embeddedness-Plus Presentation.pptx - Uploaded by Sarah LeMire (Jul 10, 2015 - 6.64 MB
Embeddedness-Plus Handout.docx - Uploaded by Sarah LeMire (Jul 10, 2015 - 225.54 KB
Last Updated: 
Thursday, May 7, 2015 - 8:45am PDT
280 people interested in attending (View all)


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Thanks to all who attended!  Our presentation slides and handout are attached below.