Putting Your Patrons in the Driver's Seat: Assessing the Value of On-Demand Streaming Video

Monday, June 29, 2015 -
10:30am to 11:30am

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2022 (W)
Speaker: Annie Erdmann, Digital Assets & E-Resources Librarian, Simmons College
Speaker: Jennifer Ferguson, Liaison Librarian, Simmons College
Speaker: Scott Stangroom, Acquisitions Coordinator, University of Massachusetts, Amherst

Today, more than 90% of Americans watch over 40 billion online videos each month. This session explores some big questions: Why, despite this statistic, do we still see such limited use of and innovation in online video on campuses? What is the opportunity for Patron-Driven-Acquisition models for online video? And, how can we most effectively deploy online video to heighten awareness and use with our patrons?

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Included with conference registration
Last Updated: 
Thursday, May 7, 2015 - 8:45am PDT
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The slides are available at:


There is some interesting data presented, that I couldn't write down. I'm glad I went, since streaming video seems to be the wave of the future, but it isn't at present.