Don't Freak Out: Fracking the Customer Data Goldmine

Saturday, June 27, 2015 -
10:30am to 11:30am

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Moderator: Stephanie Chase, Director, Hillsboro (Ore.) Public Library
Speaker: Brian Auger, County Library Administrator, Somerset County (N.J.) Library System
Speaker: John Blyberg, Assistant Director - Innovation and UX, Darien (Conn.) Library
Speaker: Mark Lewis, Product & Innovations Practice Lead, Slalom Consulting
Speaker: Toby Greenwalt, Director of Digital Strategy and Technology Integration, Carnegie Library of Pittsburgh

Borrower privacy is a “third rail” for most librarians. Is it time for a change? Customers have come to expect highly-personalized service based on past use; they get recommendations now for everything from shoes to music. Is it time for libraries to leverage their “big data” to provide personalized service? How can we do this without compromising our principles? In this panel discussion, we will recap privacy concerns; outline opportunities for customizing service; and share concrete examples from libraries that have repurposed borrower data to provide value-added services.

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Monday, May 11, 2015 - 11:51am PDT
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