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Format: 2017-09-24T14
Format: 2017-09-24T14
Time Title Type Location

Saturday, June 27 - 8:30am

8:30am - 10:00am
Herding the fuzzy bits: What do you do after crowdsourcing? Program Moscone Convention Center
133 (N)
Description :

Once you’ve invited the crowd to help, how do you use what they provide? Presenters will share ideas for incorporating crowdsource-enhanced data from many sources (flickr, transcription, twitter) back into collections, along with approaches--including “whoopsies” and remaining challenges--for quality control, data discovery, data disagreement, building communities, and scalability. The session will be interactive on Twitter locally and remotely, and will include fun activities to demonstrate some of the issues and methods at play. Additional information will be made available in an open online space for viewing and editing during the session at: http://s.si.edu/16ZfZ9b

8:30am - 10:00am
MAGIRT Online Presence Oversight Committee [Closed] Committee meeting Marriott Marquis San Francisco
Sierra Suite J
Description :

Members of the Online Presence Oversight Committee and those MAGIRT members interested in the work of this group will come together to assess current work efforts related to our online communications and plan ahead for continued needs and changes.

Closed :
Exclusive to group members

Saturday, June 27 - 10:30am

10:30am - 11:30am
Library Innovation in Action Author Event Marriott Marquis San Francisco
Yerba Buena Salon 04
Description :

The communities and users that libraries serve are always changing; true innovation helps libraries adapt to meet their needs and aspirations both now and in the future. Join library leaders and thinkers Ben Bizzle, John J. Huber, Anthony Molaro, Steven V. Potter, and Leah L. White as they present concrete examples of innovation in action that can be applied at your institution.

Sponsors :
ALA
American Library Association (ALA)
10:30am - 11:30am
Library Marketing and Outreach Interest Group Meeting Discussion/Interest group, Forum/Update/Assembly Hilton San Francisco Union Square
Golden Gate 6
Description :

Join ACRL’s Library Marketing and Outreach Interest Group for learning, sharing and creating opportunities. There will be a brief introductory presentation on the Group's past accomplishments, future plans and goals. Additionally, four mini-presentations, ten minutes each, will be shared during this time.

• Marketing the 21st Century Libraries -- Developing Successful Partnerships, focus on three case studies by Debra Lucas-Alfieri.
At a time when many libraries are losing its captive audiences to the internet, to shrinking print collections and a reduction in their campus footprints, some organizations are thriving. I will emphasize the information gathered from onsite visits to Drexel University, Rutgers University, and the University of Texas at San Antonio. Here, partnerships forged the way.
This research was conducted to write the forthcoming text book, "Marketing the 21st Century Libraries: The Time is Now".
• Memorable Connections: Using Marketing to Engage by Chris Davidson.
In an era where students have no idea what librarians offer, how can we mix marketing materials with engagement activities to change hearts and minds and bring more students to take advantage of the library's services?
• Student 2 Student Library Marketing: A Success Story Starting with Some <3 by Joyce Garczynski.
Are you looking to get students more involved in shaping your marketing and outreach efforts? If you are like me and my library you know that it can be a struggle to get started, especially figuring out which students to work with and how to best utilize their talents. This short presentation will address how we successfully integrated three student leaders into our promotional efforts and what we learned along the way.
• Social media contests as a tool for raising student awareness: the good, the bad and the ugly by Anne Peters.
We all know that social media is a great tool for student engagement, but the busy playing field and mysterious algorithms equal fierce competition for their attention. Contests are one way to break through the clutter. This presentation will cover some of the joys and pitfalls of running contests via Instagram, Twitter and Facebook, providing easy-to-implement ideas you can try out at your own library.

10:30am - 11:30am
Should I Tweet That? Academic Freedom and Social Media Program Moscone Convention Center
2022 (W)
Description :

Social media gives us a platform to express ourselves on any subject to a wide audience. It also tests the traditional boundaries of speech protected by academic freedom. When faculty appointments can be revoked on the basis of 140 characters, are we witnessing new limits on academic freedom? Join our panel of experts for a lively discussion on what academic freedom means in the age of social media. This program is sponsored by the ACRL Professional Values Committee.

10:30am - 12:00pm
How many followers today? Special Collections Adventures on Tumblr Moscone Convention Center
Exhibit Hall - Poster Session - Poster 2
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 27 - 2:30pm

2:30pm - 4:00pm
Tweeting Our Patrons: A New Core Competency for Virtual Reference? Moscone Convention Center
Exhibit Hall - Poster Session - Poster 11
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 27 - 3:00pm

3:00pm - 4:00pm
Award winning library public relations campaigns in today’s media landscape: the New JCD Awards Program Moscone Convention Center
3000 (W)
Description :

This program presents a range of public relations campaigns, focusing on those that included a significant social media component.

Saturday, June 27 - 4:00pm

4:00pm - 5:30pm
RUSA President's Program - It's Complicated: Navigating the dynamic landscapes of digital literacy, collapsing contexts, and big data Presidents program, Program Moscone Convention Center
3014-3016 (W)
Description :

We have more access to more information than ever before, while others have more access to data about us than ever before. This ecosystem of “big data” introduces a myriad of challenges as the public grapples with privacy, digital literacy, the politics of algorithms, and collapsing contexts across social media. Librarians, long the patron saint of information, have a crucial role to play in helping guide the conversation. In this talk, danah boyd will weave together her research on youth culture with her analysis of the “big data” phenomenon to discuss the role of libraries and librarians in a data-soaked world. Sponsored by the RUSA President’s Program Planning Committee and the RUSA Just Ask Task Force.

Sunday, June 28 - 8:30am

8:30am - 9:30am
Beacon Me Up, Scotty! Pushing Information by Proximity Program Moscone Convention Center
2006 (W)
Description :

Learn from the experiences of the Orange County (Fla.) Library System's (OCLS) early adoption of iBeacon technology to promote library services and programs. Using third party software, OCLS created an interactive marketing environment inside our libraries to promote upcoming programs, events, and new services. With an app on their mobile phone, library customers are alerted to an array of information, even just passing by the front doors. Learn more about this innovative approach to communicating what's up at your library by reaching people where their attention is...their phone!

8:30am - 9:30am
Publications Committee Meeting (ACRL ANSS) Committee meeting Hilton San Francisco Union Square
Union Square 09
Description :

Meeting of the ANSS Publications Committee. The "Pubs" Committee is responsible for the ANSS Website as well as the biannual ANSS newsletter, Currents.

8:30am - 10:00am
Popular Cultures Discussion Group Discussion/Interest group Marriott Marquis San Francisco
Pacific Suite I
Description :

Popular Cultures Discussion Group The ACRL Popular Culture in Libraries Discussion Group is devoted to the general discussion of popular culture materials and all types of libraries. Although the discussion group is housed in ACRL, discussion and membership is open to all types of libraries.

8:30am - 11:00am
A Screening of The 50 Year Argument: A Martin Scorsese Film Celebrating the Legacy of The New York Review of Books Exhibitor session Moscone Convention Center
3001 (W)
Description :

Join us for a screening of Martin Scorsese's highly-anticipated latest film, The 50 Year Argument an "incisive portrait of a vanguard cultural institution" (Variety). Scorsese and longtime documentary collaborator David Tedeschi ride the waves of literary, political, and cultural history as charted by the influential publication, The New York Review of Books, America’s leading journal of ideas for over 50 years. Told through Scorsese's inimitable and energetic documentary style, this provocative film explores the power of ideas in shaping history. The film weaves rarely seen archival footage of cultural icons, newly filmed interviews with many of the Review’s current contributors with original footage reflecting the humming, restless energy of the paper's brilliant and charismatic editor Robert Silvers at work in the Review’s West Village offices.The film will be followed by a Q+A with one of the celebrated journalists who is featured in the documentary.

Sponsors :
UNO
Unofficial Event

Sunday, June 28 - 10:30am

10:30am - 11:15am
Conversation Starter: From Maker to Make-HER: Leveling the STEM Playing Field for Girls Other Moscone Convention Center
130 (N)
Description :

How do techie girls make their way in what’s been termed a “bro-grammer” culture? Despite advances in other fields, women still are vastly underrepresented in science, technology, engineering, and math professions (STEM). Explore how public libraries can support girls and engage mothers as mentors through project-based STEM learning. Get inspired by Make-HER instructors, discover what’s hot in the Maker Movement, and explore the practicalities of Library as Make-HER Space. Finally, unleash your inner maker and learn-by-doing as #LadyMakers lead participants through a mini Make-HER project.

Sponsors :
ALA
American Library Association (ALA)
10:30am - 12:00pm
ASCLA President's Program - How Social Technology Can Transform Leadership Presidents program, Program Moscone Convention Center
3014-3016 (W)
Description :

Join us for a thoughtful discussion about social media and technologies with speaker Charlene Li, expert on leadership, strategy, social technologies, interactive media and marketing. Learn more at http://www.charleneli.com/.

Sunday, June 28 - 11:30am

11:30am - 12:00pm
Sunday Ignite Session: Outreach - Keep It Simple, Stupid Other Moscone Convention Center
130 (N)
Description :

Outreach. We know we need to do it. Studies and our own experience show that most Americans are ignorant about the services of a 21st century library. But we're so busy IN the library, how could we ever find the time to get OUT of the library and into the community?

Here's the secret: effective outreach can be as simple as having a conversation. Based on the Unexpected Library Project, a six month pilot program exploring non-traditional outreach for the Los Angeles Public Library, I'll explain how you can get started doing incredible outreach with just an hour a week.

Sponsors :
ALA
American Library Association (ALA)
11:30am - 12:00pm
Sunday Ignite Session: Yik Yak & the Academic Library Other Moscone Convention Center
130 (N)
Description :

Yik Yak is a new location-based anonymous social media platform and mobile app available at 1,500 college campuses. Controversies around racism, sexism, and cyberbullying have led some universities to block it. But Yik Yak can also create community. This session will introduce Yik Yak, including the best and worst from different campuses as well as opportunities for libraries: via Yik Yak, we can learn about otherwise-unreported problems in our buildings and see questions students are posing to peers about research. College students are talking about their libraries on Yik Yak. Should we eavesdrop? Should we join the conversation?

Sponsors :
ALA
American Library Association (ALA)

Sunday, June 28 - 12:30pm

12:30pm - 2:00pm
Put the “YOU” in YouTube: Video Booktalks for San Diego Public Library’s Read and Ride Program Moscone Convention Center
Exhibit Hall - Poster Session - Poster 20
Sponsors :
ALA
American Library Association (ALA)

Sunday, June 28 - 2:30pm

2:30pm - 4:00pm
23 Mobile Things @ NEFLIN – Exploring Mobile Apps for Library Services Moscone Convention Center
Exhibit Hall - Poster Session - Poster 15
Sponsors :
ALA
American Library Association (ALA)
2:30pm - 4:00pm
Building the Future of Libraries with #Homemade Digital Tools Moscone Convention Center
Exhibit Hall - Poster Session - Poster 19
Sponsors :
ALA
American Library Association (ALA)

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