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Format: 2017-10-20T13
Format: 2017-10-20T13
Time Title Type Location

Friday, June 26 - 8:30am

8:30am - 4:00pm
StoryCorps @ your library: Enhance Library Programming through Oral History Narratives [$] Preconference/Institute, Ticketed event Moscone Convention Center
2022 (W)
Description :

Learn about resources available from ALA and StoryCorps to jumpstart your own StoryCorps-style oral history project in your library, using StoryCorps' unique methods as a guide. StoryCorps will lead a hands-on workshop that includes practical tips for recruiting participants, bringing out the best stories from your patrons, planning successful public programs, and ensuring that your oral history and storytelling programs are a success. Librarians who have participated in the StoryCorps @ your library initiative and started their own interview collections will share tips for attendees interested in launching their own StoryCorps style projects.

Sponsors :
ALA
American Library Association (ALA)
Cost :
Member ticket prices: Early Bird-$180; Advance-$235; Onsite- $290. Non-member ticket prices: Early Bird-$235; Advance-$290; Onsite- $345

Friday, June 26 - 2:00pm

2:00pm - 3:00pm
Building the New Nostalgia: Making the Case for Why Libraries Matter Program Marriott Marquis San Francisco
Yerba Buena Salon 09
Description :

The new book “BiblioTech” argues that libraries are crucial institutions for serving Americans’ 21st century information needs, but that they are also at risk. Librarians and their allies explore how we can best position libraries to thrive in the digital age by leveraging existing—and new—assets amid dwindling government support.

John Palfrey will be signing copies of BiblioTech during the ALA/ERT Exhibits Opening Reception at the John S. and James L. Knight Foundation booth #3731 from 5:30pm – 6:00pm

Sponsors :
UNO
Unofficial Event

Saturday, June 27 - 8:30am

8:30am - 10:00am
HarperCollins Adult Book Buzz Exhibitor session Moscone Convention Center
3006 (W)
Description :

The HarperCollins Library Marketing team is pleased to present forthcoming titles for Fall 2015. Get the inside track on your favorite authors and discover a few new ones! Light refreshments will be served.

Sponsors :
UNO
Unofficial Event
8:30am - 10:00am
LLAMA All Sections/All Committees Committee meeting Hotel Nikko
Nikko Ballroom
Description :

LLAMA All Sections/All Committees

8:30am - 10:00am
MAGIRT Membership and Marketing Committee Meeting [Closed] Committee meeting Marriott Marquis San Francisco
Sierra Suite J
Description :

Members of the MAGIRT Membership and Marketing Committee will come together to assess ongoing efforts as well as to hear status reports and findings.

Closed :
Exclusive to group members
8:30am - 10:00am
MAGIRT Online Presence Oversight Committee [Closed] Committee meeting Marriott Marquis San Francisco
Sierra Suite J
Description :

Members of the Online Presence Oversight Committee and those MAGIRT members interested in the work of this group will come together to assess current work efforts related to our online communications and plan ahead for continued needs and changes.

Closed :
Exclusive to group members

Saturday, June 27 - 10:00am

10:00am - 12:00pm
Understand Your Customers: Empathy Persona Creation Workshop Discussion/Interest group, Forum/Update/Assembly Marriott Marquis San Francisco
Sierra Suite E
Description :

Personas are archetypal, representative customers used in strategic planning, service design, interaction design, user experience design and marketing. Personas will make it possible to better understand patrons of all ages, board members, friends group, government officials, vendors and others with whom staff interact as they support your library’s mission.

Join us in a hands-on workshop to develop a couple of ALA empathy personas to understand how the process works. After that we’ll move on to guided exercises to explore how to best implement your own persona development project. Your library can partner with its constituency groups to collaboratively develop and use personas. What are their concerns, passions, interests, problems, tasks, and how do those intersect with your programs and services?

Instructions for how to run Empathy Development Workshops and digital files of the worksheets used in the session will be available for you to take back to your workplace.

Questions about personas? Wikipedia has general information at:http://en.wikipedia.org/wiki/Persona#In_user_experience_design; while Usability.gov focuses on their use in web design: http://www.usability.gov/how-to-and-tools/methods/personas.html.

Session Presenter Information: Louise Gruenberg, MAE, MLS, UxD (2015) is ALA’s Senior Usability Officer.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 27 - 10:30am

10:30am - 11:30am
Don't Freak Out: Fracking the Customer Data Goldmine Program Moscone Convention Center
2002 (W)
Description :

Borrower privacy is a “third rail” for most librarians. Is it time for a change? Customers have come to expect highly-personalized service based on past use; they get recommendations now for everything from shoes to music. Is it time for libraries to leverage their “big data” to provide personalized service? How can we do this without compromising our principles? In this panel discussion, we will recap privacy concerns; outline opportunities for customizing service; and share concrete examples from libraries that have repurposed borrower data to provide value-added services.

10:30am - 11:30am
Library Innovation in Action Author Event Marriott Marquis San Francisco
Yerba Buena Salon 04
Description :

The communities and users that libraries serve are always changing; true innovation helps libraries adapt to meet their needs and aspirations both now and in the future. Join library leaders and thinkers Ben Bizzle, John J. Huber, Anthony Molaro, Steven V. Potter, and Leah L. White as they present concrete examples of innovation in action that can be applied at your institution.

Sponsors :
ALA
American Library Association (ALA)
10:30am - 11:30am
Library Marketing and Outreach Interest Group Meeting Discussion/Interest group, Forum/Update/Assembly Hilton San Francisco Union Square
Golden Gate 6
Description :

Join ACRL’s Library Marketing and Outreach Interest Group for learning, sharing and creating opportunities. There will be a brief introductory presentation on the Group's past accomplishments, future plans and goals. Additionally, four mini-presentations, ten minutes each, will be shared during this time.

• Marketing the 21st Century Libraries -- Developing Successful Partnerships, focus on three case studies by Debra Lucas-Alfieri.
At a time when many libraries are losing its captive audiences to the internet, to shrinking print collections and a reduction in their campus footprints, some organizations are thriving. I will emphasize the information gathered from onsite visits to Drexel University, Rutgers University, and the University of Texas at San Antonio. Here, partnerships forged the way.
This research was conducted to write the forthcoming text book, "Marketing the 21st Century Libraries: The Time is Now".
• Memorable Connections: Using Marketing to Engage by Chris Davidson.
In an era where students have no idea what librarians offer, how can we mix marketing materials with engagement activities to change hearts and minds and bring more students to take advantage of the library's services?
• Student 2 Student Library Marketing: A Success Story Starting with Some <3 by Joyce Garczynski.
Are you looking to get students more involved in shaping your marketing and outreach efforts? If you are like me and my library you know that it can be a struggle to get started, especially figuring out which students to work with and how to best utilize their talents. This short presentation will address how we successfully integrated three student leaders into our promotional efforts and what we learned along the way.
• Social media contests as a tool for raising student awareness: the good, the bad and the ugly by Anne Peters.
We all know that social media is a great tool for student engagement, but the busy playing field and mysterious algorithms equal fierce competition for their attention. Contests are one way to break through the clutter. This presentation will cover some of the joys and pitfalls of running contests via Instagram, Twitter and Facebook, providing easy-to-implement ideas you can try out at your own library.

10:30am - 11:30am
Library of the Future – Learning with the Participatory Library at Cedar Rapids Public Library Program Moscone Convention Center
2009 (W)
Description :

In June 2008 a destructive flood swept through the city of Cedar Rapids, Iowa. In the wake of the flood, a visionary group realized that the silver lining to the story was the opportunity to radically re-imagine the role a library could play in the life of the community. The focus was on creating a space that, in the words of the library director, would be “more like an Apple Store than the DMV.” The new Cedar Rapids Public Library opened in August of 2013 and the impact of that design decision has been astonishing. Before the flood, the library saw 11,000 annual visitors come through the library for meetings and special events. In contrast, during the first year of operation, the new library hosted 102,000 visitors and is on track to host 150,000 people in 2015. This panel discussion between library staff and the design team from OPN Architects will address the philosophy that drove the development of the new library, the design choices that were made and take a candid look at the results.

Sponsors :
ALA
American Library Association (ALA)
10:30am - 11:30am
Rethinking Patron Engagement: Making Data-Driven Decisions Program Moscone Convention Center
3003 (W)
Description :

Public libraries are looking past circulation statistics and program counts to gather richer, more holistic information about current (and potential) users. In this session, learn how Brooklyn Public Library's "Power User" program, Seattle Public Library's "Millennial Factor Project," and Chicago Public Library’s “Outcome Based Measurements” initiative are engaging patrons more intimately by translating data into targeted programs and services.

10:30am - 11:30am
Smart investing@your library®: Actively Engaging Your Audience Program Moscone Convention Center
3001 (W)
Description :

Smart investing@your library ® program aligns with the emerging, transitional role of library services and the library's role in communities. Programs across the country are building the capacity of libraries to meet the need and growing demand for financial literacy education and resources. Learn about replicable model programs and materials that take an active learning approach to personal finance. We'll take you beyond the workshop series and share innovative approaches that attract audiences and build sustainable financial literacy programs.

Sponsors :
ALA
American Library Association (ALA)
10:30am - 12:00pm
How many followers today? Special Collections Adventures on Tumblr Moscone Convention Center
Exhibit Hall - Poster Session - Poster 2
Sponsors :
ALA
American Library Association (ALA)
10:30am - 12:00pm
Nine Campus Libraries Transforming Circulation to Reflect Shifting Library Use Behaviors Moscone Convention Center
Exhibit Hall - Poster Session - Poster 15
Sponsors :
ALA
American Library Association (ALA)

Saturday, June 27 - 11:30am

11:30am - 12:00pm
Saturday Ignite Session: Here It Is, Your Moment of Zen Other Moscone Convention Center
130 (N)
Description :

Stale book displays could learn a thing or two from the Daily Show. By using short messages that are funny, inspired by pop culture, and ever-so-slightly irreverent, displays can be transformed from static fixtures to conversation starters that draw in users and demonstrate that 'those stuffy librarians' have a sense of humor.

Sponsors :
ALA
American Library Association (ALA)

Saturday, June 27 - 12:30pm

12:30pm - 2:00pm
And the Winner Is … Creating Award-Winning Collaborations to Embed Information Literacy into a General Education Curriculum Moscone Convention Center
Exhibit Hall - Poster Session - Poster 19
Sponsors :
ALA
American Library Association (ALA)
12:30pm - 2:00pm
Expedition Information Literacy: Adventures in Puppetry & Library Instruction Moscone Convention Center
Exhibit Hall - Poster Session - Poster 20
Sponsors :
ALA
American Library Association (ALA)
12:30pm - 2:00pm
One plan to rule them all: Attracting distance learners with a unified, multifaceted marketing plan Moscone Convention Center
Exhibit Hall - Poster Session - Poster 3
Sponsors :
ALA
American Library Association (ALA)
12:30pm - 2:00pm
Survey Says: Expanded Library Support for Faculty Research Moscone Convention Center
Exhibit Hall - Poster Session - Poster 14
Sponsors :
ALA
American Library Association (ALA)

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