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Format: 2017-06-27T15
Format: 2017-06-27T15
Time Title Type Location

Saturday, June 27 - 8:30am

8:30am - 10:00am
MAGIRT Membership and Marketing Committee Meeting [Closed] Committee meeting Marriott Marquis San Francisco
Sierra Suite J
Description :

Members of the MAGIRT Membership and Marketing Committee will come together to assess ongoing efforts as well as to hear status reports and findings.

Closed :
Exclusive to group members

Saturday, June 27 - 10:30am

10:30am - 11:30am
Library Marketing and Outreach Interest Group Meeting Discussion/Interest group, Forum/Update/Assembly Hilton San Francisco Union Square
Golden Gate 6
Description :

Join ACRL’s Library Marketing and Outreach Interest Group for learning, sharing and creating opportunities. There will be a brief introductory presentation on the Group's past accomplishments, future plans and goals. Additionally, four mini-presentations, ten minutes each, will be shared during this time.

• Marketing the 21st Century Libraries -- Developing Successful Partnerships, focus on three case studies by Debra Lucas-Alfieri.
At a time when many libraries are losing its captive audiences to the internet, to shrinking print collections and a reduction in their campus footprints, some organizations are thriving. I will emphasize the information gathered from onsite visits to Drexel University, Rutgers University, and the University of Texas at San Antonio. Here, partnerships forged the way.
This research was conducted to write the forthcoming text book, "Marketing the 21st Century Libraries: The Time is Now".
• Memorable Connections: Using Marketing to Engage by Chris Davidson.
In an era where students have no idea what librarians offer, how can we mix marketing materials with engagement activities to change hearts and minds and bring more students to take advantage of the library's services?
• Student 2 Student Library Marketing: A Success Story Starting with Some <3 by Joyce Garczynski.
Are you looking to get students more involved in shaping your marketing and outreach efforts? If you are like me and my library you know that it can be a struggle to get started, especially figuring out which students to work with and how to best utilize their talents. This short presentation will address how we successfully integrated three student leaders into our promotional efforts and what we learned along the way.
• Social media contests as a tool for raising student awareness: the good, the bad and the ugly by Anne Peters.
We all know that social media is a great tool for student engagement, but the busy playing field and mysterious algorithms equal fierce competition for their attention. Contests are one way to break through the clutter. This presentation will cover some of the joys and pitfalls of running contests via Instagram, Twitter and Facebook, providing easy-to-implement ideas you can try out at your own library.

Sunday, June 28 - 8:30am

8:30am - 10:00am
NEH’s Latino Americans: 500 Years of History, Session 1 - Humanities Themes and Scholarship Program Hilton San Francisco Union Square
Imperial A
Description :

NEH's Latino Americans project was developed to support the public’s exploration of the history and experiences of Latinos and how they’ve shaped the U.S. over the last 500 years. Project scholars and staff will speak about the humanities themes within WETA’s LATINO AMERICANS documentary series, including the diversity of immigrant experiences and the creation of Latino identities. We will also discuss the project’s use of documentary film to spark dialogue about the past, present, and future of Latino communities. In so doing, we will highlight the project’s national scope and significance.

Speakers:
-Eva Caldera, NEH Assistant Chairman for Partnership and Strategic Initiatives
-David Montejano, Professor, Department of Ethnic Studies, University of California, Berkeley.
-Stephen Pitti, Professor of History and American Studies and the Director of the Ethnicity, Race and Migration Program at Yale University
-Lesley Williams, Head of Adult Services, Evanston Public Library

Sponsors :
ALA
American Library Association (ALA)

Sunday, June 28 - 10:30am

10:30am - 12:00pm
NEH’s Latino Americans: 500 Years of History, Session 2 - Grassroots Outreach and Local History Programming Program Hilton San Francisco Union Square
Imperial A
Description :

NEH's Latino Americans was developed in partnership with ALA to support the public’s exploration of the history and experiences of Latinos in the United States over the last 500 years. The initiative will engage people in examining and documenting the histories of Latino Americans in their communities and foster understanding of local histories in regional, national, and international contexts. The project’s national outreach advisor, an oral history scholar, and a veteran programming librarian will offer guidance on forging local partnerships, conducting grassroots outreach, reaching diverse audiences with bilingual programming, and developing oral and local history programs in support of the project’s goals.

Speakers:
-Lainie Castle, Project Director, ALA Public Programs Office
-Kristine Navarro McElhaney, Public History program coordinator, School of Historical, Philosophical and Religious Studies, Arizona State University
-Andrea Blackman, Division Manager for the Special Collections Division, Nashville Public Library
-Holly Alonso, Executive Director, Peralta Hacienda Historical Park
-Monica Chapa Domercq, Principal Librarian for Adult Services, Oceanside Public Library
-Neyda Martinez, LATINO AMERICANS outreach adviser

Sponsors :
ALA
American Library Association (ALA)

Sunday, June 28 - 1:00pm

1:00pm - 2:30pm
NEH’s Latino Americans: 500 Years of History, Session 3 - Model Program and Breakout Sessions for Grantees [Closed] Program Hilton San Francisco Union Square
Franciscan A/B
Description :

NEH's Latino Americans was developed in partnership with ALA to support the public’s exploration of the history and experiences of Latinos in the United States over the last 500 years. Offered only to recipients of the NEH/ALA grant, this session will involve participants in a scholar-led viewing and discussion model program, and will provide opportunities for project directors to connect and share their programming ideas, marketing plans, outreach strategies, and more.

Speakers:
-Lainie Castle, Project Director, ALA Public Programs Office
-Eva Caldera, NEH Assistant Chairman for Partnership and Strategic Initiatives
-Monica Chapa-Domercq, Principal Librarian for Adult Services, Oceanside Public Library
-David Montejano, Professor, Department of Ethnic Studies, University of California, Berkeley

Sponsors :
ALA
American Library Association (ALA)
Closed :
Exclusive to group members